From Refugee to G.I. Joe. Who is CPT Joe Luu?

Meet Captain Joe Luu

Speaker. Comedian. Host. Trainer.

From Vietnam War refugee to U.S. Army Captain, from the inner city streets of Los Angeles to the comedy stage — Joe Luu’s story is one of resilience, laughter, and purpose.

At just three years old, Hung Luu arrived in America with his family, escaping war and rebuilding life in the heart of Los Angeles near MacArthur Park. Growing up in a tough neighborhood, he learned early that humor could defuse any situation — a lesson passed down from his dad that would later shape his career and mission.

After high school, Hung joined the U.S. Army determined to give back to the country that gave him freedom. His platoon nicknamed him “G.I. Joe”, and soon enough, he made it official — Joe Luu was born. Over the years, Joe served proudly as both an enlisted soldier and an officer, earning the rank of Captain before being honorably discharged. He’s a UCLA graduate with an MBA and a passion for using laughter as a leadership tool.

Today, Captain Joe Luu blends military discipline, cultural insight, and sharp humor to teach leadership and teamwork through entertainment. His motto says it all:

“Learning Through Laughing — Transforming Mindsets, One Laugh at a Time.”

By day, Joe delivers high-energy keynotes and workshops that empower teams and transform workplace culture. By night, he becomes the “Raw Like Sushi & In-Your-Face Comedian,” performing for audiences from at-risk youth to veterans to corporate leaders. He also hosts the Straight Outta 626 Podcast every Monday on Facebook Live.

Offstage, Joe’s a proud husband and father of three — Bruce, Lee, and Chun Li (yes, named after Street Fighter 2) — and a feisty Chihuahua named Jet Li. When you hire Captain Joe Luu, you’re not just booking a comedian or speaker — you’re supporting a disabled veteran business that donates 10% of all proceeds to veteran causes.

Captain Joe Luu: Serving, Inspiring, and Getting People Engaged — One Laugh at a Time.